Presenter: Lennart Hennigs
Designing Mobile Applications
AxureWorld 2011
Session 1, 16:00 GMT, 10:00am CT
Panelists: Ritch Macefield (UK)
André Muniz (Brazil)
Christopher Roosen (Australia)
Session Details:
Ritch's session covered key issues and concepts related to:
- prototyping mobile applications in general
- prototyping mobile applications using Axure
- prototyping mobile applications using Axperts’ mobile simulator
Ritch demonstrated a simple iPhone App called “Find my Friends” built using Axperts’ Axure mobile simulator, and how key aspects of the “Find my Friends” was constructed within Axure using the mobile simulator.
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Christopher focused on several aspects of usability testing Axure generated mobile prototypes, including:
- Determine the required prototype fidelity
- Selecting the mobiles
- Tips when creating the mobile prototype in Axure
- Methods of putting the Axure prototype onto the mobile
- Recording the mobile usability testing sessions
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André covered:
- Mobile devices characteristics
- Constraints when dealing with mobile
- Portability
- Axure in mobile prototyping
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Christopher Roosen
Panelist, Session 1, AxureWorld 2011
Christopher has been living experience architecture, information architecture and interaction design since 2003, after graduating with a Masters of Science (Honors) in Psychology from the University of Canterbury (NZ). He followed this with postgraduate certification in cognitive ergonomics and human factors from the University of Queensland (AUS).
Christopher specializes in interaction design, IA, usability analysis and experience architecture. He has deep domain experience in rich internet applications, real-time systems, mobile applications and process design. He has applied his skills in a wide variety of domains including: end-to-end transactional systems for the telecommunications and financial industries, cutting-edge medical interfaces, and leading mobile applications.
He is an Axure advocate and conducted some of the first Axure training in Australia. He has consulted with some of the largest and most innovative companies in Oceania, including: Westpac, Macquarie, Citibank, Optus, Telstra and News Digital Media. He is also a founder and director of Demibooks Inc. , a global software development company that specializes in software and services for mobile applications and interactive books.
He does blog-like things at christopherroosen.com and can be found in the usual places like LinkedIn (christopherroosen) and Twitter (@chrisroosen).

Ritch Macefield
Presenter, AxureWorld 2015: The Great Widget in the Sky
Presenter, AxureWorld 2014: Advanced Interactions: "Alan's Psychedelic Widget - Re-Using Cases"
Presenter, AxureWorld 2013: "Careful-with-that-widget-eugene"
Past events: 2012, 2011
Ritch is the CEO of Ax-Stream - Axure’s training partners for the UK and Europe, developers of the “Drags, Swipes & Spins widget library and providers of Axure consulting and prototyping services. He has personally trained 100s of Axure users, from introductory courses to master classes, across 11 countries in Europe, as well as training many other Axure trainers.
Ritch has 30 years IT experience, 20 years UXD experience and a PhD in HCI. His own UXD work focuses on the conceptual design of large-scale IT systems, strategic consulting around integrating prototyping and UCD into and Agile methods, and coaching and mentoring UX teams.
He has used Axure since 2008 in lead UX roles, on $Multi-Million projects, for eg: Dell, Bank of America, Thomson-Reuters and Visa. Ritch also contributed to “Axure RP 6 Prototyping Essentials”, is an “Axure Si-Fu” on the Axure forum and owns the Axure RP Pro LinkedIn group.
Contact Ritch at: www.ax-stream.com