Elizabeth Srail

Presenter, AxureWorld 2012 (How to Stay Standing When Clients Keep Pushing

Elizabeth has been interested in learning about people her entire life. Drawn to this field because the idea of helping a business executives understand that they should learn how the company’s customers behave and think before making strategic decisions was reason enough.

Elizabeth’s philosophy of a good user experience is a thoughtful, scalable architecture, an amazing visual design that does not become quickly outdated, and a smart and flexible technical architecture. Elizabeth was the UX designer on a website that incorporated each of these elements, earning a Webby Honorable Mention in the Parenting/ Family category.

Since 1999, Elizabeth has worked at large financial institutions, marketing/branding agencies, and for UX specific services companies. Therefore, she has done UX work in many industries: financial, retail, education, spirits, and health and wellness. This diverse experience has helped aide her success in the UX field. She has been using Axure continuously for three and half years and was one of the technical reviewers Axure RP 6 Prototyping Essentials.

Elizabeth graduated Summa Cum Laude from Ohio University with a BA in Finance and a BA in Management Information Systems. She also accidentally earned a minor in Spanish because she enjoyed speaking the language so much.

On a personal note, Elizabeth is a devoted yoga student of the Ashtanga yoga system and believes that an expansive body leads to an expansive mind.