Barbara Ballard

Presenter, AxureWorld 2012 (Is it Time for Specifications to Die?)

Barbara Ballard works in user experience strategy and architecture, with a heavy emphasis on mobile and cross-channel multi-platform experiences. With a mixture of design, human factors, and engineering education, she works on both broad vision and implementation details. 
Her over 15 years of experience have been with organizations from startups to Fortune 100 companies, like Skyfire, Yapmo, Sprint, AT&T, and The Weather Channel. She holds a BS from the University of California at Berkeley, and significant graduate work in human factors, psychology, and industrial design from the North Carolina State University.