Andrew Sickorsky

Andrew Sickorsky, Senior UX-engineer at USABILITYLAB LLC. Former lecturer on applied math and Senior Software Tester. Works in field of User Experience for about 4 years planning and doing research, eye-tracking studies, prototyping and supervising colleagues in different aspects of research and design activities. Specializes in intranets, banking software and e-commerce sites. Main focuses are: holistic approach to User Experience/ Customer experience and mapping HCD (ISO-9241-210) to any development cycle. Author of several internal and external trainings on UCD/HCD methodology. Founder and coordinator of User Experience Russia community.

Strongly believes in 2 things: 1) Ability to find the place for every product in people's everyday life for everyone's joy and satisfaction ("matching user needs to business abilities") and 2) Useful products save the world.

Presented in AxureWorld 2010: